Build a Startup That Scales On Purpose

Ship faster, de-risk growth, and align your team with battle-tested assessments built for software founders and CEOs.

Trusted by Seed to Series B product companies

Strap Line - Prepared, Scalable, relentless

From Chaos to Clarity: The Startup Transformation Journey

Every high-growth founder faces chaos. This journey turns that into clarity, control, and measurable success.

The Problem

Founders face chaos as teams grow
faster than clarity.

The Breakthrough

Quantify readiness, execution, and resilience in one view.

The Results

Sustainable growth with teams
aligned and leaders in control.

Explore Assessments

A suite of assessments designed to help founders and CEOs benchmark their startup’s maturity and leadership edge.

Scalability

Find out if your startup is truly ready to scale.

Execution Fitness

Score speed, agility, and learning loop strength to see how well you execute.

Founder Resilience

Assess your resilience under startup pressure.

Team Capability

Evaluate how effectively your team aligns, makes decisions, and leads together.

Strategic Alignment

Check if your product, marketing, and tech priorities are truly in sync.

Market Readiness

Evaluate how well your market, customers, and go-to-market strategy support growth.

Product Market Fit

Product Market Fit

Measure how well your product fits customer needs, based on evidence, and retention signals.

Culture

Culture Leadership

Evaluate if your company’s culture and leadership behaviours can support sustainable scaling.

Capital Efficiency

Capital Efficiency

Assess how efficiently your startup turns capital into growth.


Value Behind Every Assessment

Understand your readiness and what to do next. 

Get a personalised scalability score, actionable suggestions, and expert guidance in a free 45-minute deep dive session.

Pricing

Start free with the Scalability Assessment, then unlock more assessments

Start

1 core assessment to begin your growth journey.

Free

1 month access

Plus

Access Start and 4 more assessments.

$29.95

3 months access

Complete

Access Plus and 4 more assessments.

$49.95

3 months access

As new assessments are released,
Complete subscribers automatically get access.

Contact Us

Have a question about the assessments or want a guided review? Send us a note, we typically reply within 1 business day.